How to set the right conditions for creativity and innovation by amplifying your focus
Written by the Qualia team, August 2024
While the author of this quote is up for debate — it’s been been credited to writers like William Faulkner, Raymond Chandler, Peter De Vries — it’s a crucial point:
The idea of “waiting for your muse” is a fantasy. When you need to be creative — whether it’s writing a business proposal or painting a mural — then you don’t have the luxury of time. Deadlines don’t wait for a muse.
These problems often happen because people don’t fully understand the process of creativity — and they really don’t understand how focus fits into the equation.
We’re going to show you how creativity works, and how we’ve formulated a nootropic supplement to help you with the hardest part of the creative process.
Whether you work in engineering or fashion, whether you’re trying to solve a mathematical problem or an artistic one…
The process of creativity (or “innovation,” if you prefer) can be broken up into 2 specific processes:
When most people think of “inspiration,” they’re thinking about divergent thinking. But if you’ve ever started off a project with big dreams, only to have it buried by other projects that scattered your thinking in a million directions...
just seemed more important...
...It's likely because of a lack of convergent thinking - also known as "not having enough focus to see it through."
You may have heard that we live in an “attention economy” — meaning that attention is the scarcest resource of all. Everyone’s fighting for a slice of your attention, from your social media feeds to people in your group chats.
Our gadgets are continually tugging at our attention. We often complain that this shortens attention spans, but it also seems to boost divergent thinking.
Just 30 years ago, it wasn’t possible to power-browse the Internet, opening dozens of tabs and diving down rabbit holes. Some research shows that distractions help us generate ideas.
But when it comes to convergent thinking? Well, most of us struggle to refine our ideas because our focus is easily interrupted.
Focus and attention are crucial to convergent thinking. When we're distracted, it becomes harder to do.
That might be when you reach for that extra cup of coffee — only to feel jittery and scattered when you need to focus the most.
Caffeine’s focus-enhancing potential is well-known… but we knew it could be improved, so it was no longer a roll of the dice whether it would help or harm your focus. We set out to create “inspiration in a bottle.”
That’s why we focused our research on natural compounds that complement caffeine, allowing you to focus on a task and promote convergent thinking.
In order to stick with the difficult task of convergent thinking, you need motivation, focus, and memory. So we set out to amplify all three:
That’s the big picture approach to brain function. Taking nutrients that have interlinking benefits –– and are capable of working together in our bodies –– and providing them together for better motivation, focus, and memory.
Our team of expert neurobiologists and doctors spent thousands of hours researching, testing, and tinkering the best formula for supporting healthy brain function long-term.*
The end result is a supplement called Qualia Mind.
Qualia Mind provides 32 high-purity, biologically available ingredients that help promote the four areas of brain performance we mentioned earlier*:
And it provides them in a way that takes the complex workings of the brain into account.
And, unlike convenience store energy drinks, there’s the right amount — and the right balance — of these ingredients to enable the brain to work better, for longer, without running out of steam later in the day.
The ability to “drill down’ is sadly missing from many people’s toolkits, as we’re inundated with notifications, messages, and alerts.
But by supporting the right mental conditions for focus, memory, and motivation, you can promote the kind of creativity that many people are lacking.
Our new formula, updated for 2024, supports long-term brain health by promoting healthy production of BDNF — a critical protein for memory, learning, and long-term brain health.*
Ingredients like Lion’s Mane, Guarana Seed extract, and Taurine have been added to boost your brain’s ability to focus, stay motivated, and sustain mental effort.*
Why does that matter? It means that Qualia Mind isn’t just a boon to your present needs for focus and inspiration — it’s a continual upgrade to your most important asset… your brain.*
Over 400,000 people have experienced the benefits of Qualia Mind — finding inspiration at the exact moment they need it. And it’s little wonder so many people give it a chance when you realize…
We’re so confident that Qualia Mind can help summon inspiration when it’s needed most... that we’re offering a $100 savings on your first bottle.
When you choose “Subscribe & Save” at checkout, you can try Qualia Mind for only $39.
Try it for 100 days.
We recommend 5 capsules a day, 5 days a week.
Giving yourself 2 days off is important for preventing habituation — so every time you take Qualia Mind, you’ll feel an effect that lasts throughout the workday.
If you don’t love it for any reason, just let us know and we’ll refund every penny of your purchase. And you have up to 100 days to do so.
What would it be worth to you to settle into your work faster, with more focus...
...more mental space to get inspired?
Right now, you can save $100 on your first month of cognitive support.
Click the link below to get started.
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