Goji (Lycium barbarum) Fruit Juice Extract


Goji | Goji Berry | Wolfberry | Boxthorn 


Supports healthy vision*

Supports brain function *

Supports general health and well-being *


Goji berry, also known as wolfberry, is a berry-type fruit from Lycium barbarum (goji is an approximation of the pronunciation of the Chinese name gouqizi). The fruit is consumed in many regions in Asia—in addition to China, countries including Japan, Korea, Vietnam, Thailand, and Tibet all have names for goji in their native languages. More recently the fruits have gained a reputation as a superfood in North America and Europe. The fruit has a pink-red color and a sweet and tangy taste; they can be eaten fresh and dried, or drank as a juice or tea. Goji fruits have been used in Traditional Chinese Medicine (TCM) for thousands of years. Within TCM this fruit is thought to nourish and tonify the eyes, kidney, and liver. Goji  fruit contains myriad bioactive compounds, including polyphenols, amino acids, minerals, vitamins, carotenoids (it’s a rich source of an eye health carotenoid called zeaxanthin), and polysaccharides. The polysaccharides are the most well-studied components and are thought to be a main agent responsible for many of the health benefits. Traditional and modern uses of goji fruits include promoting healthy vision [1], enhancing energy, supporting cognitive health, and promoting well-being [2–4].*


The Goji extract is made from the fruit’s juice and standardized for 45% polysaccharides. 

Goji Fruit Juice Extract is gluten-free, non-GMO, vegan, Kosher, and Halal certified.


Goji fruity has been used in clinical studies in several forms—dried fruit, fruit extract, juice, juice powder—and a wide range of doses. TCM generally uses a dose of dried goji fruits between 5-12 grams. We consider goji fruit as having a threshold response, with much of the health benefits occuring in the lower end of this dose range (see Qualia Dosing Principles). Concentrated extracts of goji fruit are used in lower amounts, especially when combined with other fruit and herb extracts. Since we are using a goji fruit juice extract standardized for 45% polysaccharides, combined with other fruits and herb extracts, we chose a serving to be consistent with the lower amount range more typically used in combination ingredient studies.* 


Supports vision*

Supports visual function* [5–7]

Supports healthy retinal function* [5,8–20]

Supports lens health and function* [21,22]

Supports healthy retinal and eye response to light* [23,24]

Supports optic nerve function* [25]

Supports ocular antioxidant defenses and counters ocular oxidative stress* [9,13,22–24,26,27]

Supports healthy retinal vasculature* [11,28]

Supports blood-retinal barrier integrity* [14,15,29]

Supports retinal mitochondrial function* [13,30]

Enhances retinal carotenoid levels* [30]

Supports the proliferation of retinal progenitor cells* [31]

Supports brain function*

Supports attention and cognitive function* [32]

Supports synaptic plasticity* [33–35]

Supports neuroprotective functions* [34,36–41]

Supports healthy cerebral blood flow* [40]

Supports neurogenesis (in animals)* [34,35,41]


Promotes general health and well-being*

Supports well-being* [2,3]

Supports blood levels of antioxidant defenses* [42,43]

Supports metabolic function* [43–45]

Supports gastroprotective functions* [46]

Modulates the gut microbiota* [47–49]

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


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