Hi Brian, Thank you for trying Qualia Senolytic- we're glad to hear you are enjoying the product. We also appreciate your feedback regarding our subscription model. Our subscription model makes sure our customers do not run out of product by shipping every 4 weeks and also receive our subscription discount of 15%. As you will see on the order page on qualialife.com, subscriptions offer 50%-75% (depending on the product) off of your first order, and 15% each order thereafter. This is to allow customers to try our products and see if they are the right fit for you and your individual biochemistry. Keep in mind, subscriptions can be cancelled at any time; there is no minimum timeline or contract. Subscriptions can be cancelled from within your account, or if you have any trouble, please reach out and we'll be happy to assist. I hope that helps clarify why we offer a subscription model for our products. If we can support further, please feel free to email us at support@qualialife.com.